Written by Tarék | March 10, 2026
The founder of generational wealth. Where does one begin? Is it expected of the generation post to assume wealth to be passed on? Should there be preparation or should the founder assume, the next generation will magically figure it out? There is leading versus being led astray.
What is generational wealth?
Let’s say that the founder of the generation who began the wealth journey is, Gen-A and the generation who would receive the baton of wealth is, Gen-B. Most of the time we learn that Gen-A started with nothing but a buckle on a bootstrap, then later became a business mogul. Is it always an expectation that Gen-A creates wealth with intention of passing it on to Gen-B or is Gen-A fine with allowing the wealth to die with them? The correct answer is both.
Madame C.J. Walker. According to the limited series streamed on Netflix, “Self Made”, Walker frequently reminded her daughter of the big picture. Which, in her vision was creating a hair care product that would stand the test of time and remain relevant for years to come. Here, you have the Madame C.J. Walker Manufacturing Company founded in 1910. Today, rebranded as MADAME by Madame C.J. Walker. Although, as of 2016, it is owned and operated by Sundial Brands, A’Lelia Bundles (the great great granddaughter of Madame C.J. Walker) plays a key role in establishing the brand’s revival and ensuring it recognizes Madam C.J. Walker’s legacy.
Sam Walton, Walmart. The first Walmart opened its doors in 1962’s Bentonville, Arkansas. The store quickly became a huge success. Upon Walton’s death in 1992, he would leave 50% of the company’s equity to his wife and children. Over the years, many family members of the Waltons have been employed at the company and served on the board of directors. Today, Steuart Walton is one of the descendants of the Waltons currently serving on the board.
Ted Arison. The founder of Carnival Cruise Lines. Beginning in 1972 with only one single ship, the “Mardi Gras.” Though there were minor struggles for a few years in the beginning, it eventually gained its place in becoming popular for an affordable way to travel. Arison succumbs to life in 1999 and his family understood the assignment. His children picked up the torch and continued down the path in pleasing the many lives traveling aboard. Today, Micky Arison (son of Ted Arison) is Chair of the Board.
However, there are many companies that closes its doors soon after the founder’s demise. Passing on nothing but a memory.
This blog is not about bashing. Therefore, the mentioning of failed passes will be included in this post.
Many of our ancestors had plans for us. One major plan was to set up a wealth plan and have it passed down. Various reasons assure that does not happen. One simply being lack of interest. When that takes over, businesses fall.
It is very important to listen, learn, grow and conspire to take over.
How’s that for a life, played forward?
